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Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk

Information systems journal (Oxford, England), 2014-01, Vol.24 (1), p.85-114 [Peer Reviewed Journal]

2012 Wiley Publishing Ltd ;Copyright © 2014 Wiley Publishing Ltd ;ISSN: 1350-1917 ;EISSN: 1365-2575 ;DOI: 10.1111/j.1365-2575.2012.00407.x

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