Hedonic or utilitarian premiums: does it matter?
European journal of marketing, 2013-07, Vol.47 (8), p.1256-1275 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561311324318
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