Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
Journal of marketing, 2022-01, Vol.86 (1), p.91-108 [Peer Reviewed Journal]American Marketing Association 2020 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242920957347
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