Research on Innovation: A Review and Agenda for Marketing Science
Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.687-717 [Peer Reviewed Journal]Copyright 2006 INFORMS ;COPYRIGHT 2006 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0144 ;CODEN: MARSE5
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