The influence patient’s characteristics “requests and expectations” on physician prescribing behavior
International journal of pharmaceutical and healthcare marketing, 2016-11, Vol.10 (4), p.390-411 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1750-6123 ;EISSN: 1750-6131 ;DOI: 10.1108/IJPHM-01-2016-0010
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