Can Gamification Define Consumers’ Response Toward Brands? Examining the Impact of Gamified Health and Fitness Applications on Purchase Intention
Marketing and Smart Technologies, p.189-199 [Peer Reviewed Journal]The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022 ;ISSN: 2190-3018 ;ISBN: 9811692718 ;ISBN: 9789811692710 ;EISSN: 2190-3026 ;EISBN: 9789811692727 ;EISBN: 9811692726 ;DOI: 10.1007/978-981-16-9272-7_16
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