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Teaching Marketing to Asian Students: Are they Missing the Message?

Journal of marketing education, 1993-12, Vol.15 (3), p.47-55 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Dec 1993 ;ISSN: 0273-4753 ;EISSN: 1552-6550 ;DOI: 10.1177/027347539301500307

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