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Effects of Price Discounts and Bonus Packs on Online Impulse Buying

Social behavior and personality, 2014-09, Vol.42 (8), p.1293-1302 [Peer Reviewed Journal]

COPYRIGHT 2014 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2014 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2014 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.2014.42.8.1293 ;CODEN: SBHPAF

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