Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
Psychology & marketing, 2017-08, Vol.34 (8), p.795-806 [Peer Reviewed Journal]2017 Wiley Periodicals, Inc. ;Copyright © 2017 Wiley Periodicals, Inc. ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21023
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