Teach students to communicate a brand story with transmedia storytelling
Journal of research in interactive marketing, 2016-01, Vol.10 (2), p.86-101 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-01-2015-0004
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