Brand Communication in Social Media: A Research Agenda
Journal of advertising, 2019-01, Vol.48 (1), p.14-26 [Peer Reviewed Journal]2019 The Author(s). Published with license by Taylor and Francis Group, LLC 2019 ;2019 The Author(s). Published with license by Taylor and Francis Group, LLC ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2019.1588808
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