How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship
Journal of marketing management, 2019-02, Vol.35 (3-4), p.231-252 [Peer Reviewed Journal]2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2019 ;ISSN: 0267-257X ;EISSN: 1472-1376 ;DOI: 10.1080/0267257X.2019.1576755
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