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Metaverse And Beyond: The Future Of Digital Emergence

Business world (India), 2023-05

Copyright 2023 BW Businessworld Media Pvt Ltd, distributed by Contify.com ;ISSN: 0970-8197

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  • Title:
    Metaverse And Beyond: The Future Of Digital Emergence
  • Author: Anantharaju, Joseph
  • Subjects: Technology
  • Is Part Of: Business world (India), 2023-05
  • Description: [...]despite this frenzied activity from tech giants, the best marker of interest and adoption is to be had from large consumer brands and enterprises that will be the early innovators in embracing this emerging landscape. While both these examples focus on creating manufacturing efficiencies, there are instances of compelling and engaging customer experiences like BMW’s JOYTOPIA, an entirely virtual experience including individual avatars, future of mobility virtual events, Nike’s virtual world of Nikeland and Coca-Cola’s NFT drop that included everything from NFT puffer jackets to friendship cards. [...]as with all other technology adoptions, we are still on the hunt for the killer app or use case that would attract a broad set of users and lead to rapid and irreversible adoption.
  • Publisher: New Delhi: Athena Information Solutions Pvt. Ltd
  • Language: English
  • Identifier: ISSN: 0970-8197
  • Source: ProQuest Databases
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