Digital Content Marketing and EWOM: A Mediational Serial Approach

Business Systems Research, 2023-12, Vol.14 (2), p.24-43 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1847-8344 ;EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0010

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