Luxury brands do not glitter equally for everyone
The journal of brand management, 2018-07, Vol.25 (4), p.337-350 [Peer Reviewed Journal]Macmillan Publishers Ltd., part of Springer Nature 2017 ;Copyright Palgrave Macmillan Jul 2018 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-017-0085-x
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