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Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context

International journal of environmental research and public health, 2023-03, Vol.20 (7), p.5312 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2023 by the authors. 2023 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph20075312 ;PMID: 37047928

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  • Title:
    Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context
  • Author: Kim, Nayeon ; Lee, Kyungtag
  • Subjects: Altruism ; Attitudes ; Awareness ; Consciousness ; Consumer Behavior ; Consumers ; Ecolabeling ; Environmental awareness ; Environmental conditions ; Environmental impact ; Environmental labelling ; Factor analysis ; Green products ; Intention ; Knowledge ; Marketing research ; Purchasing ; Social aspects ; Surveys and Questionnaires
  • Is Part Of: International journal of environmental research and public health, 2023-03, Vol.20 (7), p.5312
  • Description: Recently, environmental issues have become major social concerns, and consumers are becoming increasingly aware of environmental matters; however, they remain hesitant to purchase eco-friendly products. This study examined consumers' environmental consciousness as a factor influencing the purchase of eco-friendly products, and investigated situational factors that induce hesitancy in purchasing eco-friendly products. We studied the moderating effects of these factors with regard to ease of purchase and eco label credibility. Our research model is validated using data from 220 consumers with experience in purchasing eco-friendly products in Korea. For the data analysis, we used SPSS 22.0 and AMOS 22.0 to perform confirmatory factor analysis and SEM. The specific verification results are as follows. First, environmental interest did not significantly impact the purchase intention of eco-friendly products. Second, consumers' environmental knowledge and consumer effectiveness perception both had a significant impact on the purchase intention of eco-friendly products. Third, the intention to purchase eco-friendly products significantly impacted the purchase behavior of eco-friendly products. In addition, the results of this study show that ease of purchase and eco label credibility have moderating effects on the relationship between purchase intention and purchase behavior. This study results contribute to the eco-friendly consumption literature by explaining the intention-behavior gap. This study also show that eco-friendly consumption can be stimulated through raising eco label credibility and ease of purchase. The findings have theoretical implications for understanding the factors that affect consumers' intentions of and behavior toward eco product purchases, and practical implications for how to stimulate environmental consumer behavior.
  • Publisher: Switzerland: MDPI AG
  • Language: English
  • Identifier: ISSN: 1660-4601
    ISSN: 1661-7827
    EISSN: 1660-4601
    DOI: 10.3390/ijerph20075312
    PMID: 37047928
  • Source: GFMER Free Medical Journals
    MEDLINE
    PubMed Central
    ProQuest Central
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