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ODDBINS: Improving with age

New Media Age, 2003-11, p.24

Copyright (c) 2003. Centaur Communications Limited. Reproduced withpermission of the copyright owner. Further reproduction ordistribution is prohibited without permission. ;ISSN: 1364-7776

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  • Title:
    ODDBINS: Improving with age
  • Subjects: Beer ; Corporate profiles ; Customers ; E-mail marketing ; Electronic commerce ; Internet ; Liquor stores ; Supermarkets ; Web site design ; Web site reviews ; Wines
  • Is Part Of: New Media Age, 2003-11, p.24
  • Description: By its own confession, Oddbins' early foray into the online world wasn't much short of a disaster. The interface was "not customer-friendly," the wine on offer was "restricted" and the back office system was "inflexible." Hence the turn of the century was spent by the Oddbins online team reversing this initial entry to the market and producing a site that would offer a more comprehensive list of wine, spirits and beers, as well as offering far more flexible search facilities. However, the work still isn't complete. Online marketing manager Sam Richardson confesses the effort now is to build up a far better profile of customers. To achieve this, a twice-monthly e-mail marketing campaign is being supplemented by an affiliate program that can lay claim to 3,000 sites signed up through Trade Doubler, Affiliate Windows and the charitable Buy.at. Still, the inability to explicitly replicate the feeling of friendly, knowledgeable staff is the main area that lets many wine sites down.
  • Publisher: London: Centaur Media USA Inc. (A member of Centaur Plc Group)
  • Language: English
  • Identifier: ISSN: 1364-7776
  • Source: ProQuest Central
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