skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality

Journal of business research, 2022-03, Vol.141, p.290 [Peer Reviewed Journal]

ISSN: 1873-7978 ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2021.12.038

Digital Resources/Online E-Resources

Citations Cited by
  • Title:
    Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality
  • Author: Styvén, Maria Ek ; Näppä, Anna ; Mariani, Marcello ; Nataraajan, Rajan
  • Subjects: Creativity ; Employer attractiveness ; Employer branding ; Industrial Marketing ; Industriell marknadsföring ; Tourism & hospitality
  • Is Part Of: Journal of business research, 2022-03, Vol.141, p.290
  • Description: Attracting and retaining high-quality employees is becoming an unrelenting challenge for many employers. Therefore, employer branding is a key developmental area for companies, as it aims to attract potential employees and to engage the current staff. This paper investigates how current employees in tourism and hospitality perceive their employers regarding the level of creativity and innovation in the workplace. The study adopts the Employer Attractiveness scale, with a specific focus on the component capturing aspects of creativity and innovation. An online survey and in-depth interviews were conducted with employees working in different areas of the tourism and hospitality sector in Sweden. The results suggest that many employees perceive their jobs as creative, and further indicate that the possibility of being creative and innovative at work is an important driver for employees to stay with their current employer. This factor also influences their intention to recommend employment at the company to others. Moreover, the results of this study suggest that the economic value in terms of total compensation is important for employees in the tourism and hospitality sector, as it affects intention to stay as well as likelihood to recommend.
  • Language: English
  • Identifier: ISSN: 1873-7978
    ISSN: 0148-2963
    EISSN: 1873-7978
    DOI: 10.1016/j.jbusres.2021.12.038
  • Source: SWEPUB Freely available online
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait