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Brand personality and purchase intention

European business review, 2015-08, Vol.27 (5), p.462-476 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0955-534X ;EISSN: 1758-7107 ;DOI: 10.1108/EBR-03-2013-0046

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