Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness
Management decision, 2024-03, Vol.62 (2), p.381-402 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-04-2023-0541
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