A multi-analytic approach to predict social media marketing influence on consumer purchase intention
Journal of Indian business research, 2022-05, Vol.14 (2), p.125-149 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1755-4195 ;EISSN: 1755-4209 ;DOI: 10.1108/JIBR-08-2021-0313
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