skip to main content
Guest
My Research
My Account
Sign out
Sign in
This feature requires javascript
Library Search
Find Databases
Browse Search
E-Journals A-Z
E-Books A-Z
Citation Linker
Help
Language:
English
Vietnamese
This feature required javascript
This feature requires javascript
Primo Search
All Library Resources
All
Course Materials
Course Materials
Search For:
Clear Search Box
Search in:
All Library Resources
Or hit Enter to replace search target
Or select another collection:
Search in:
All Library Resources
Search in:
Print Resources
Search in:
Digital Resources
Search in:
Online E-Resources
Advanced Search
Browse Search
This feature requires javascript
Search Limited to:
Search Limited to:
Resource type
criteria input
All items
Books
Articles
Images
Audio Visual
Maps
Graduate theses
Show Results with:
criteria input
that contain my query words
with my exact phrase
starts with
Show Results with:
Search type Index
criteria input
anywhere in the record
in the title
as author/creator
in subject
Full Text
ISBN
ISSN
TOC
Keyword
Field
Show Results with:
in the title
Show Results with:
anywhere in the record
in the title
as author/creator
in subject
Full Text
ISBN
ISSN
TOC
Keyword
Field
This feature requires javascript
Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Cogent business & management, 2024-12, Vol.11 (1)
[Peer Reviewed Journal]
EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2328391
Full text available
Citations
Cited by
View Online
Details
Recommendations
Reviews
Times Cited
External Links
This feature requires javascript
Actions
Add to My Research
Remove from My Research
E-mail
Print
Permalink
Citation
EasyBib
EndNote
RefWorks
Delicious
Export RIS
Export BibTeX
This feature requires javascript
Title:
Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Author:
Harpreet Kaur
;
Shruti Choudhary
;
Adarsh Manoj
;
Muskan Tyagi
Subjects:
branding
;
luxury
;
purchase intention
;
Sustainability
;
sustainability challenges
;
sustainable luxury fashion
Is Part Of:
Cogent business & management, 2024-12, Vol.11 (1)
Description:
AbstractThis paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry in promoting economic, social, and environmental sustainability. By examining these factors, the study seeks to contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing strategies, thereby fostering a more sustainable and responsible approach to luxury consumption. Applying the theoretical framework derived from the literature review and systematic mapping approach, we examine its relevance in the luxury fashion market. This exploration allows us to assess its practical applicability and gather empirical evidence regarding sustainable brand marketing in this context. This research will give an in-depth analysis of the major elements influencing the consumption of sustainable luxury goods. The findings expand our understanding of the sustainable practices adopted by luxury fashion brands, providing valuable insights for academia and the industry. This study’s implications are profound: luxury brand managers can enhance brand value through insights on sustainable fashion consumption drivers, while sustainable brands gain strategies for audience engagement and loyalty.
Publisher:
Taylor & Francis Group
Language:
English
Identifier:
EISSN: 2331-1975
DOI: 10.1080/23311975.2024.2328391
Source:
ROAD
Directory of Open Access Journals
Taylor & Francis (Open access)
ProQuest Central
This feature requires javascript
This feature requires javascript
Back to results list
This feature requires javascript
This feature requires javascript
Searching Remote Databases, Please Wait
Searching for
in
scope:(TDTS),scope:(SFX),scope:(TDT),scope:(SEN),primo_central_multiple_fe
Show me what you have so far
This feature requires javascript
This feature requires javascript