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OIL for English for Business: The Intercultural Product Pitch

Research-publishing.net, 2018

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Title:
OIL for English for Business: The Intercultural Product Pitch
Author: Preshous, Andrew ; Ostyn, An ; Keng, Nicole
Subjects: Asians ; Business Communication ; Computer Mediated Communication ; Computer Simulation ; Cultural Awareness ; English (Second Language) ; Feedback (Response) ; Foreign Countries ; Foreign Students ; Intercultural Communication ; International Cooperation ; International Educational Exchange ; International Trade ; Management Systems ; Marketing ; Program Descriptions ; Qualitative Research ; Questionnaires ; Second Language Learning ; Semi Structured Interviews ; Undergraduate Students ; Work Environment
Is Part Of: Research-publishing.net, 2018
Description: The Intercultural Product Pitch OIL (Online International Learning) Project set out to broaden the international experience for a small cohort of undergraduate students by enabling them to collaborate on a series of activities that would raise intercultural awareness and improve key communication skills. The project involved collaboration between International Business and Marketing students based in the UK and students from institutions in Belgium and Finland. This paper describes the key stages of this OIL project, highlighting how it can enhance students' global learning experience. [For the complete volume, "Flipping the Blend through MOOCs, MALL and OIL--New Directions in CALL," see ED585277.]
Publisher: Research-publishing
Format: 11
Language: English
Source: ERIC Full Text Only (Discovery)

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OIL for English for Business: The Intercultural Product Pitch

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