The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
Central European Management Journal, 2021-03, Vol.29 (1), p.14-38 [Peer Reviewed Journal]Copyright Akademia Leona Kozminskiego 2021 ;ISSN: 2450-7814 ;ISSN: 2658-0845 ;EISSN: 2450-8829 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.39
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