Influence of sensory stimuli on brand experience, brand equity and purchase intention
Journal of business economics and management, 2017-02, Vol.18 (1), p.68-83 [Peer Reviewed Journal]2017 Vilnius Gediminas Technical University (VGTU) Press 2017 ;ISSN: 1611-1699 ;EISSN: 2029-4433 ;DOI: 10.3846/16111699.2016.1252793
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