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e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use

Sustainability (Basel, Switzerland), 2018-01, Vol.10 (1), p.234 [Peer Reviewed Journal]

Copyright MDPI AG 2018 ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su10010234

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  • Title:
    e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use
  • Author: Moslehpour, Massoud ; Pham, Van ; Wong, Wing-Keung ; Bilgiçli, İsmail
  • Subjects: Consumers ; Mediation ; Motivation ; Perception ; Perceptions ; Personality ; Sustainability ; Technology ; Technology Acceptance Model ; Technology utilization
  • Is Part Of: Sustainability (Basel, Switzerland), 2018-01, Vol.10 (1), p.234
  • Description: This study proposes a new model by partially combining personality traits (PT) and Technology Acceptance Model (TAM) attributes to examine the influences of personality characteristics (conscientiousness, openness) and perception of technology (perceived usefulness, perceives ease of use) on e-purchase intention. We use truncate sampling technique and survey questionnaire to target the sample of Taiwanese online consumers and collect data. We find that consciousness (CON) (personality attribute) significantly influences perceived usefulness (PU) (technology perception attributes), perceived ease of use (PEOU) (technology perception attributes) and openness to experience (OPE) (personality attribute). PU, PEOU and OPE have significant impacts on e-purchase intention (INT). PEOU has the strongest positive impact on (INT). In addition, PU, PEOU and OPE combined together mediate the relationship between CON and INT. Further post hoc analysis of the mediation shows that both PU and PEOU are sustainable mediators. However, OPE is not a significant mediator.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 2071-1050
    EISSN: 2071-1050
    DOI: 10.3390/su10010234
  • Source: GFMER Free Medical Journals
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
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