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Incongruent Brands: How the Employer Brand and the Consumer Brand Interact as Determinants of Job Pursuit Intentions and Purchase Intentions

public 594295; 594296

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  • Title:
    Incongruent Brands: How the Employer Brand and the Consumer Brand Interact as Determinants of Job Pursuit Intentions and Purchase Intentions
  • Author: Ghielen, Sanne ; De Cooman, Rein ; Sels, Luc
  • Description: status: accepted
  • Creation Date: 2019
  • Language: English
  • Source: Lirias (KU Leuven Association)
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