Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image
Journal of fashion marketing and management, 2018-06, Vol.22 (3), p.387-403 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-08-2017-0087
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