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Measuring Implicit Approach-Avoidance Tendencies towards Food Using a Mobile Phone outside the Lab

Foods, 2021-06, Vol.10 (7), p.1440 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2021 by the authors. 2021 ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods10071440 ;PMID: 34206278

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  • Title:
    Measuring Implicit Approach-Avoidance Tendencies towards Food Using a Mobile Phone outside the Lab
  • Author: Brouwer, Anne-Marie ; van Beers, Jasper J ; Sabu, Priya ; Stuldreher, Ivo V ; Zech, Hilmar G ; Kaneko, Daisuke
  • Subjects: approach–avoidance ; Approach–Avoidance Task (AAT) ; Arousal ; Avoidance ; Bias ; Cell phones ; Cellular telephones ; Communication ; consumer ; COVID-19 ; Culture ; Emotions ; Food ; food images ; Motivation ; Ratings ; Reaction time ; Reaction time task ; Response bias ; valence
  • Is Part Of: Foods, 2021-06, Vol.10 (7), p.1440
  • Description: Implicit ('unconscious') approach-avoidance tendencies towards stimuli can be measured using the Approach Avoidance Task (AAT). We recently expanded a toolbox for analyzing the raw data of a novel, mobile version of the AAT (mAAT), that asks participants to move their phone towards their face (pull) or away (push) in response to images presented on the phone. We here tested the mAAT reaction time and the mAAT distance in a study with 71 Dutch participants that were recruited online and performed an experiment without coming to the laboratory. The participants used both the mAAT and (explicit) rating scales to respond to photographic images of food. As hypothesized, the rated wanting, rated valence and mAAT reaction time indicated a preference for palatable over unpalatable food, and for Dutch over Asian food. Additionally, as expected, arousal was rated higher for unpalatable than for palatable food, and higher for Dutch than for Asian food. The mAAT distance indicated that the unpalatable food images were moved across larger distances, regardless of the movement direction (pull or push), compared to the palatable food images; and the Dutch food images were moved across larger distances than the Asian food images. We conclude that the mAAT can be used to implicitly probe approach-avoidance motivation for complex images in the food domain. The new measure of mAAT distance may be used as an implicit measure of arousal. The ratings and the mAAT measures do not reflect the exact same information and may complement each other. Implicit measures, such as mAAT variables, are particularly valuable when response biases that can occur when using explicit ratings are expected.
  • Publisher: Switzerland: MDPI AG
  • Language: English
  • Identifier: ISSN: 2304-8158
    EISSN: 2304-8158
    DOI: 10.3390/foods10071440
    PMID: 34206278
  • Source: PubMed Central
    Coronavirus Research Database
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
    DOAJ Directory of Open Access Journals
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