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Higher educational services exports: sources of growth of Asian students in US and UK

Service business, 2009-06, Vol.3 (2), p.173-187 [Peer Reviewed Journal]

Springer-Verlag 2008 ;Springer-Verlag 2009 ;ISSN: 1862-8516 ;EISSN: 1862-8508 ;DOI: 10.1007/s11628-008-0041-7

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Title:
Higher educational services exports: sources of growth of Asian students in US and UK
Author: Chadee, Doren ; Naidoo, Vikash
Subjects: Asian students ; Asiat ; Business and Management ; Colleges & universities ; Dienstleistung ; Economic growth ; Education market ; Educational demand ; Educational marketing ; Educational markets ; Enrolment trends ; Exports ; Foreign students ; Globalization ; Großbritannien ; Higher education ; Hochschule ; Human Resource Management ; International education ; International students ; International trade ; Internationaler Wettbewerb ; Internationalisation ; Management ; Market strategy ; Marketing ; Original Paper ; Student ; Student mobility ; Studies ; Trends ; USA
Is Part Of: Service business, 2009-06, Vol.3 (2), p.173-187
Description: The paper reviews the recent trends and current developments in the global higher education market with a particular focus on growth of Asian students studying in US and UK. Using pool cross section-time series data over the 1985-2003 period, it is found that different factors affect students from different countries differently. This suggests that the marketing strategies of offshore higher education providers need to be tailored to the specific needs of different markets in order to be successful. The emergence of a number of new players in the higher education export market is also rapidly becoming a major threat to the traditional higher education service exporters. [Author abstract]
Publisher: Berlin/Heidelberg: Springer-Verlag
Language: English
Identifier: ISSN: 1862-8516
EISSN: 1862-8508
DOI: 10.1007/s11628-008-0041-7
Source: ProQuest Central

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Higher educational services exports: sources of growth of Asian students in US and UK

Springer-Verlag 2008 ;Springer-Verlag 2009 ;ISSN: 1862-8516 ;EISSN: 1862-8508 ;DOI: 10.1007/s11628-008-0041-7

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