Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting
Marketing intelligence & planning, 2015-01, Vol.33 (2), p.164-178Emerald Group Publishing Limited 2015 ;ISSN: 0263-4503 ;ISSN: 1758-8049 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2014-0059
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