Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
The journal of product & brand management, 2006-01, Vol.15 (5), p.293-305 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2006 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420610685703
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