Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation, Engagement Behavior, and Value Beneficiary
Journal of travel research, 2022-05, Vol.61 (5), p.1088-1104 [Peer Reviewed Journal]The Author(s) 2021 ;ISSN: 0047-2875 ;EISSN: 1552-6763 ;DOI: 10.1177/00472875211024752
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