Brand personality and customer trust in community pharmacies
International journal of pharmaceutical and healthcare marketing, 2011-09, Vol.5 (3), p.175-193 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1750-6123 ;EISSN: 1750-6131 ;DOI: 10.1108/17506121111172194
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