Motivations and barriers to embracing augmented reality: An exploratory study with Vietnamese retailers

Innovative Marketing, 2022-01, Vol.18 (3), p.28-37 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(3).2022.03

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