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An investigation of Generation Z’s Intention to use Electronic Wallet in Vietnam

유통과학연구, 2020, 18(10), 129, pp.89-99 [Peer Reviewed Journal]

ISSN: 1738-3110 ;EISSN: 2093-7717 ;DOI: 10.15722/jds.18.10.202010.89

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  • Title:
    An investigation of Generation Z’s Intention to use Electronic Wallet in Vietnam
  • Author: Ngoc Bich DO ; Hai Ninh Thi DO
  • Subjects: 경제학
  • Is Part Of: 유통과학연구, 2020, 18(10), 129, pp.89-99
  • Description: Purpose: There has been a growing focus on E-wallet adoption especially in emerging markets as it offers a convenient method for users to conduct cashless transactions. This study examines antecedents influencing the decision of Generation Z to adopt E-wallet. It looks into the effect of determining factors including compatibility, perceived convenience, perceived trust, perceived reputation, perceived usefulness, perceived ease of use and social influence on users’ intention to use. The moderator role of social influence is also under examination. Research design, data and methodology: The quantitative method has been adopted to collect data from 170 Generation Z users. SmartPLS 3.0 was applied to examine the constructed hypotheses. Results: The results indicate an indirect effect between Compatibility, Perceived Ease of Use, Perceived Trust and Social Influence toward intention to adopt Electronic wallet, or both of those factors are mediated by Perceived Convenience, Perceived Usefulness, and Reputation. Moreover, research finding highlights the role of Perceived Usefulness as Generation Z’s intention determinant to use E-Wallet. Conclusions: This study is substantial as it selected the promising customer segment – Generation Z to examine the factors influencing their decision to adopt Electronic wallet. Marketers can navigate which dimensions should be included in marketing campaigns to encourage Generation Z’s adoption. KCI Citation Count: 3
  • Publisher: 한국유통과학회
  • Language: English
  • Identifier: ISSN: 1738-3110
    EISSN: 2093-7717
    DOI: 10.15722/jds.18.10.202010.89
  • Source: DOAJ Directory of Open Access Journals
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