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Stimuli to adopt e-government services during Covid-19: Evidence from Vietnam

Innovative Marketing, 2022-01, Vol.18 (1), p.12-22 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(1).2022.02

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  • Title:
    Stimuli to adopt e-government services during Covid-19: Evidence from Vietnam
  • Author: Ninh Nguyen, Hai ; Dung Tran, Manh
  • Subjects: citizen e-empowerment ; Coronaviruses ; COVID-19 ; e-government services ; Electronic government ; Empowerment ; fear of Covid-19 ; perceived service value ; Public services
  • Is Part Of: Innovative Marketing, 2022-01, Vol.18 (1), p.12-22
  • Description: The goal of this study is to ascertain the critical elements affecting public acceptance and readiness to advocate electronic government services in Vietnam. An online survey was conducted among Vietnamese citizens. The chosen respondents had experience with e-government services. The analysis was utilized with the data gathered from 316 clean and legitimate responses. PLS-SEM analytic techniques and the SmartPLS program were adopted to execute analyzing processes. The findings indicate that three essential factors influenced the adoption of e-government services: (i) perceived service value, (ii) citizen e-empowerment, and (iii) fear of Covid-19. The perceived value of services, fear of Covid-19, and acceptance of e-government services all have a beneficial effect on citizen intention to recommend e-public services. This study suggested three practical implications: (a) leveraging the challenges of Covid-19 pandemic is to promote e-government services; (b) enhancing public service quality and informational quality is critical and vital to adopting e-government services, and (c) promoting citizen e-empowerment, outcomes, values, self-responsibility, and working procedures of e-public services to all citizens is necessary.
  • Publisher: Sumy: Business Perspectives Ltd
  • Language: English
  • Identifier: ISSN: 1814-2427
    EISSN: 1816-6326
    DOI: 10.21511/im.18(1).2022.02
  • Source: Coronavirus Research Database
    ProQuest Central
    DOAJ Directory of Open Access Journals
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