Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement
British food journal (1966), 2024-02, Vol.126 (3), p.1121-1146 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-07-2023-0638
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