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How Social Support Motivates Trust and Purchase Intentions in Mobile Social Commerce

Revista brasileira de gestão de negócios, 2019-10, Vol.21 (4), p.839-860 [Peer Reviewed Journal]

COPYRIGHT 2019 Fundacao Escola de Comercio Alvares Penteado (FECAP) ;2019. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1806-4892 ;ISSN: 1983-0807 ;EISSN: 1983-0807 ;DOI: 10.7819/rbgn.v21i5.4025

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  • Title:
    How Social Support Motivates Trust and Purchase Intentions in Mobile Social Commerce
  • Author: Liu, Yong ; Su, Xiaowei ; Du, Xiaojing ; Cui, Fu
  • Subjects: Electronic commerce ; MANAGEMENT ; Market strategy ; mobile social commerce ; purchase intention ; Social aspects ; Social networks ; Social support ; Trust
  • Is Part Of: Revista brasileira de gestão de negócios, 2019-10, Vol.21 (4), p.839-860
  • Description: Originality/value--First, this study examines the mechanism of trust formation and actions in the MSC context. Second, this study contributes by confirming the important role of social factors in the MSC context. Third, the study expands the social support theory. Finally, our research provides empirical evidence for enterprises that have adopted MSC to support their marketing strategy and programmes.
  • Publisher: São Paulo: Fundacao Escola de Comercio Alvares Penteado (FECAP)
  • Language: English;Portuguese
  • Identifier: ISSN: 1806-4892
    ISSN: 1983-0807
    EISSN: 1983-0807
    DOI: 10.7819/rbgn.v21i5.4025
  • Source: SciELO
    ProQuest Central
    DOAJ Directory of Open Access Journals
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