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Investigating small, medium and micro-scale enterprises strategic planning techniques in Johannesburg central business district post-COVID-19 lockdown

Southern African Journal of Entrepreneurship and Small Business Management, 2022, Vol.14 (1), p.1-13 [Peer Reviewed Journal]

2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;ISSN: 2522-7343 ;ISSN: 2071-3185 ;EISSN: 2071-3185 ;DOI: 10.4102/sajesbm.v14i1.483

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  • Title:
    Investigating small, medium and micro-scale enterprises strategic planning techniques in Johannesburg central business district post-COVID-19 lockdown
  • Author: Mkhonza, Vukile M. ; Sifolo, Portia P.
  • Subjects: Business ; business performance ; CBD ; Central business districts ; Coronaviruses ; COVID-19 ; COVID-19 lockdown ; covid-19 lockdown, business performance ; Economics ; Entrepreneurs ; Entrepreneurship ; Exports ; GDP ; Gross Domestic Product ; Management ; Pandemics ; Precious metals ; Small business ; SMME performance ; Strategic planning ; strategic planning techniques
  • Is Part Of: Southern African Journal of Entrepreneurship and Small Business Management, 2022, Vol.14 (1), p.1-13
  • Description: Background Strategic planning assists organisations to capitalise on opportunities that arise and to minimise the threats posed by unstable market environments. Apart from the track record of poor performance amongst some small, medium and micro-scale enterprises (SMMEs) in South Africa, COVID-19 pandemic severely affected more than 55 000 South African SMMEs in March 2020 after the lockdown imposed by the government.Aim This research study sought to investigate strategic planning techniques or tools implemented by SMMEs post-COVID-19 lockdown in Johannesburg Central Business District (CBD).Setting The study was conducted at small, medium and micro-enterprises in Johannesburg Central Business District.Methods A quantitative study was conducted by using an online E-Survey Hero which was distributed to the sample of 169 respondents who were SMME owners and managers in Johannesburg CBD.Results The results revealed that most SMMEs owners had knowledge on the strategic planning techniques such as the strengths, weaknesses, opportunities and threats (SWOT) analysis, the political, economic, social and technological (PEST) analysis, financial analysis of the competitors and financial analysis of their own business.Conclusion Small, medium and micro-scale enterprises should take advantage of technology and invest in key skills needed for more effective strategic planning.
  • Publisher: Pretoria: AOSIS
  • Language: English;Portuguese
  • Identifier: ISSN: 2522-7343
    ISSN: 2071-3185
    EISSN: 2071-3185
    DOI: 10.4102/sajesbm.v14i1.483
  • Source: Open Access: DOAJ Directory of Open Access Journals
    SciELO
    AUTh Library subscriptions: ProQuest Central
    Alma/SFX Local Collection
    Coronavirus Research Database
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