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Taking “Fun and Games” Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM)

Journal of the Association for Information Systems, 2013-11, Vol.14 (11), p.617-671 [Peer Reviewed Journal]

Copyright Association for Information Systems Nov 2013 ;ISSN: 1536-9323 ;EISSN: 1536-9323 ;DOI: 10.17705/1jais.00347

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  • Title:
    Taking “Fun and Games” Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM)
  • Author: Lowry, Paul ; Gaskin, James ; Twyman, Nathan ; Hammer, Bryan ; Roberts, Tom
  • Subjects: Business models ; Computer & video games ; Information systems ; Motivation ; Social networks ; Studies
  • Is Part Of: Journal of the Association for Information Systems, 2013-11, Vol.14 (11), p.617-671
  • Description: Hedonic-motivation systems (HMS) -- systems used primarily to fulfill users' intrinsic motivations -- are the elephant in the room for IS research. Growth in HMS sales has outperformed utilitarian-motivation systems (UMS) sales for more than a decade, generating billions in revenue annually; yet IS research focuses mostly on UMS. In this study, researchers explain the role of intrinsic motivations in systems use and propose the HMS adoption model (HMSAM) to improve the understanding of HMS adoption. The HMSAM extends van der Heijden's (2004) model of hedonic system adoption by including cognitive absorption (CA) as a key mediator of perceived ease of use (PEOU) and of behavioral intentions to use (BIU) HMS. Results from experiments involving 665 participants confirm that, in a hedonic context, CA is a more powerful and appropriate predictor of BIU than PEOU or joy, and that the effect of PEOU on BIU is fully mediated by CA sub-constructs.
  • Publisher: Atlanta: Association for Information Systems
  • Language: English
  • Identifier: ISSN: 1536-9323
    EISSN: 1536-9323
    DOI: 10.17705/1jais.00347
  • Source: ProQuest Central
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