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The psychological mechanism of consumers’ behavioral intentions of suboptimal food products from the perspective of economic value

British food journal (1966), 2023-04, Vol.125 (5), p.1579-1612 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-01-2022-0027

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