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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
ISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=toc
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Title:
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
Author:
Ashok Charan
Subjects:
BUSINESS & ECONOMICS
;
Business And Management
;
Industries
;
Marketing
;
Marketing Analytics, Consumer Analytics, Retail Analytics, Web Analytics, Marketing Research, Gain Loss Analysis, Retail Tracking, Retail Measurement Service, Rms, Weighted Distribution, Numeric Distribution, Numeric and Weighted Distribution, Coverage Analysis, Nielsen Code, Sample Size Equation, Sample Size Calculation, Market Research, Width and Depth of Purchase, Buyer Groups, Brand Loyalty, Overlap Analysis, Trial and Repeat Purchase, Bases, Simulated Test Market, TRB Model, Share in Handlers, SPPD, Average Sales Per Store, Rate of Sales, Cash Rate of Sales, Rate of Gross Profit, Forward Stock, Retail Analytics, Loyalty and Propensity, Category Management, Trade Marketing, Category Roles, Traffic Builder, Transaction Builder, Profit Generator, Category Strategies, Space Management, Planogram, Baseline Sales, Brand Image Tracking, Image Profiling, Perceptual Maps, Brand Equity, Loyalty Pyramid, Drivers of Brand Equity, Need States, Qual and Quant, Customer Satisfaction Research, Kano Model, Conjoint Analysis, Part Worth, Utility, First Moment of Truth, Moment of Truth Marketing, FMOT, Product Launch Evaluation, Parfitt–Collins Model, Bass Diffusion Model, How Advertising Works, Advertising Mechanisms, Audience Measurement, People Meter, GRP, Copy Testing, Pre-testing Advertising, Post-testing Advertising, Advertising Tracking, Awareness Index, Millward Brown, Pricing Research, Price Elasticity, Discount Elasticity, BPTO, Promotions Evaluation, Sales Decomposition, Due to Analysis, What If Analysis, Promotions Response Modelling, Propaganda and Fake News, Social Cloisters, Digital Marketing, Short and Long Tail Keywords, Short Tail Keywords, PageRank, Link Equity, Search Advertising, Search Marketing, Google Ad Auction, Keyword Research, Google Ads Anatomy, Web Analytics, Markov Chain, Google Analytics, Google Search Console, Google Ads, Digital Execution, Retail Universe, Retail Census, Width and Depth of Distribution, OOS, Sales and Distribution, Sample and Non-Sample Errors, Market Mix Modelling, ScanPro, Brand Equity Models, Segmentation Methods, A Priori Segmentation, Online Qual, Word Associations, Brand Mapping, Laddering, Customer Loyalty, Value in Use, Customer Lifetime Value, Procurement Orientation, NPD Process, Knowledge Immersion, Consumer Immersion, Concept Development, Concept Screening, Concept Testing, Salience, Advertising Awareness, Persuasion Advertising, Symbolism in Advertising, Emotion in Advertising, Packaging Research, Shelf Impact, Biometrics, Eye Tracking, EEG, Facial Coding, Heatmaps, Galvanic Skin Response, GSR, Price Sensitivity Meter, PSM, Discrete Choice Modelling, Cannibalization, Co-creation, Crowdsourcing, Permission Marketing, Inbound and Outbound Marketing, Interactive TV, Personalization, Influencer Marketing, Word of Mouth Marketing, Buzz Marketing, Chobani, SEO, Google Ads Architecture, A/B Testing, Social Listening, Advocacy, Gated Offers, Retargeting, Native Advertising, Lead Nurturing, Sales Response Function, Brand Health, NPI, User Generated Content, UGC, YouTube Analytics, Facebook, EdgeRank, Twitter, Twitter Marketing, Instagram, Snapchat, YouTube, YouTube Ad Testing, LinkedIn, View on LinkedIn, Distribution Networks, Bayes Theorem, T-test, Factor Analysis, Hypothesis Testing, Stratified Sampling, Central Limit Theorem, Dynamic Effects, Interaction Effects, Promotion Response Models, PromotionScan, Brand Dynamics
;
Retailing
Description:
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume IV is divided into two parts - Retail and Statistics for Marketing Analytics. Retail delves into the various aspects of retail tracking, sales and distribution, retail analytics, and category management.The chapter on retail tracking covers in detail the processes that make up a retail measurement service, including the metrics supported by the service, the key benefits of the service, and how the data is interpreted.The sales and distribution chapter covers five key managerial objectives - building distribution, targeting the right channels and chains, optimizing assortment, securing retailer support, and managing stocks in trade.The retail analytics chapter covers a range of diagnostic analytic tools used to extract insights from disaggregate outlet-level data.Category management offers a framework for retailers to manage their business and for suppliers to understand the dynamics of trade marketing.Statistics for Marketing Analytics covers basic statistics, sampling, and marketing mix modelling. It aims to equip readers with the statistical knowledge and tools necessary to analyse and interpret marketing data. The chapters in this part provide a comprehensive understanding of statistical methods and their applications in marketing analytics, including sampling techniques, probability distributions, hypothesis testing, and regression analysis.
Publisher:
Singapore: World Scientific Publishing Company
Creation Date:
2023
Format:
300
Language:
English
Identifier:
ISBN: 9789811274527
ISBN: 9811274525
EISBN: 9789811274534
EISBN: 9811274533
DOI: 10.1142/13378#t=toc
Source:
World Scientific Open
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