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Brand systems: integrating branding research perspectives

European journal of marketing, 2023-01, Vol.57 (2), p.387-425 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2021-0606

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