Virtual influencer marketing: the good, the bad and the unreal
European journal of marketing, 2024-02, Vol.58 (2), p.410-440 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2022-0915
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