Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
European journal of marketing, 2017-01, Vol.51 (9/10), p.1597-1611 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2016-0177
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