Customer engagement in social media: a framework and meta-analysis
Journal of the Academy of Marketing Science, 2020-11, Vol.48 (6), p.1211-1228 [Peer Reviewed Journal]Academy of Marketing Science 2020 ;COPYRIGHT 2020 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00731-5
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