skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Past purchase and intention to purchase in e‐commerce: The mediation of social presence and trust

Internet research, 2011-01, Vol.21 (1), p.82-96 [Peer Reviewed Journal]

ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/10662241111104893

Full text available

Citations Cited by
  • Title:
    Past purchase and intention to purchase in e‐commerce: The mediation of social presence and trust
  • Author: Weisberg, Jacob ; Te'eni, Dov ; Arman, Limor
  • Subjects: Electronic commerce ; Internet ; Mediation ; Monitors ; On-line systems ; Online ; Purchasing ; Shopping ; Students
  • Is Part Of: Internet research, 2011-01, Vol.21 (1), p.82-96
  • Description: Purpose Purchasing on the internet has unique features that make it different from the traditional shopping process, particularly with regard to its social context. This study seeks to investigate the relationship between past online purchases and purchasing intentions, representing the social context by the notions of social presence and trust. Design/methodology/approach A sample of 115 working MBA students purchased an item online (but were stopped at the stage of paying), and then completed a questionnaire on social presence and trust. Findings The results show that past purchasing predicts intentions to purchase and that trust and social presence act as partial mediators. Practical implications Social context is important for understanding how past behavior affects future purchasing. Designs should therefore enhance social presence and trust. Moreover, it may be beneficial to monitor these mediators to detect potential problems. Originality/value The study demonstrates the important role of social context in online shopping. In particular, the mediation of trust and social presence between past and future purchasing is determined.
  • Language: English
  • Identifier: ISSN: 1066-2243
    EISSN: 2054-5657
    DOI: 10.1108/10662241111104893
  • Source: ProQuest Central
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait