skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

A historical survey concerning marketing middlemen as producers of value

Journal of historical research in marketing, 2010-04, Vol.2 (2), p.218-226 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1755-750X ;EISSN: 1755-7518 ;DOI: 10.1108/17557501011042560

Full text available

Citations Cited by
  • Title:
    A historical survey concerning marketing middlemen as producers of value
  • Author: Monieson, David D.
  • Subjects: Economic history ; Economic theory ; History ; International ; Marketing ; Marketing philosophy ; Mercantilism ; Middle Ages ; Middlemen ; Philosophy ; Studies ; Value added
  • Is Part Of: Journal of historical research in marketing, 2010-04, Vol.2 (2), p.218-226
  • Description: Purpose - The purpose of this paper is to trace from ancient Greek scholars to the mid-1950s the sentiments of two schools of economic thought on the role of marketing middlemen or intermediaries. One school disclaims any addition of value through middlemen's activities; the second maintains that marketing adds value.Design methodology approach - This paper was originally a chapter in the author's doctoral dissertation titled "Value added as a measure of economic contribution by marketing institutions" at Ohio State University. It is reprinted here to explore and add insight to other work by and about the author in this issue of the journal. A brief historical analysis of writings by ancient Greek scholars, mercantilists, physiocrats, classicists, neoclassicists, and twentieth century dissenters, is presented.Findings - Marketers add value and, in so doing, are productive. However, earlier scholars did not distinguish between measures of value added and measures of productivity and efficiency.Originality value - While other marketing historians have covered much of this literature since the time of its original writing, it was in 1957 among the earliest such work by marketing scholars. As mentioned above, this paper explores and adds insight to other work by and about the author in this issue of the journal.
  • Publisher: Bingley: Emerald Group Publishing Limited
  • Language: English
  • Identifier: ISSN: 1755-750X
    EISSN: 1755-7518
    DOI: 10.1108/17557501011042560
  • Source: AUTh Library subscriptions: ProQuest Central
    Alma/SFX Local Collection
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait