A lot like the other: Parents’ consumer responses to brand-modified product placements in children’s programming
The journal of media literacy education, 2021-05, Vol.13 (1), p.41-55
[Peer Reviewed Journal]
ISSN: 2167-8715 ;EISSN: 2167-8715 ;DOI: 10.23860/JMLE-2021-13-1-4
Full text available